Volume 4, Issue 1: January 2009

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20% Discount Offers Significant Savings to Online Buyers

IGI Global is pleased to announce a new 20% discount program for individuals and academic libraries when they purchase the titles online at www.igi-global.com.  

“Due to the instability of the current economic situation, our company wanted to best accommodate our customers through offering this discount,” says Jennifer Kuntch, Director of Sales and Marketing for IGI Global.  “IGI Global strives to provide optimal assistance to our valued customers and we are committed to reaching out as best we can during this difficult and uncertain time.”

To receive the exclusive discount on IGI Global purchases, customers must register online at http://igi-global.com/account/account.asp.  Customers who were previously registered prior to January 1, 2009 must also re-register online to take advantage of the new 20% discount.  Registered customers will also receive information electronically about our new and forthcoming publications, price or title changes, and special sales opportunities.  The 20% discount will be automatically applied at the time of checkout. 

Institutions can also apply for an account with IGI Global making it easier to shop throughout the month! With an account, institutions will no longer need a credit card to shop in the IGI Global Online Bookstore. You will be invoiced just once a month for all of the purchases made on your account. To apply now, click here for the Credit Application.

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880 Million Worldwide Battle Illiteracy, Raising Public Concern

Worldwide, 880 million adults have been labeled as illiterate, and in the United States it is estimated that almost 90 million adults are functionally illiterate – that is to say that they do not have the minimal skills needed to function in society. As the issue of adult illiteracy comes more and more to the attention of the public, researchers believe the use of the Internet or distance learning-based programs will help to combat this growing concern.  In “Adult Illiteracy”, an article from the recent release of the Encyclopedia of Distance Learning, Second Edition...
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Shoppers Surf Online for C2C After-Holiday Deals

As the long lines and early mornings of the busiest shopping season come to a close, consumers across the globe are now searching online for the best after-holiday deals and fastest sales.  In “Consumer-to-Consumer Electronic Commerce: An Emerging Stream of Research”, an article from the recent release of Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies...
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Teachers Put on Their Game Face for Ethics


Digital games and simulations incorporated in teacher education curricula is now found to encourage and support the creation of an ethically aware and critically engaging citizenship, developing teachers who are reflective and critical thinkers of ethics.  In “Using Digital Games to Develop Ethical Teachers”, an article from the recent release of Digital Simulations for Improving Education: Learning Through Artificial Teaching Environments...
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Marketers Tune-In to Customer Psyche



Dr. In Lee

New research out of Finland proves that viewing the use of digital channels in marketing from a customer relationship perspective offers several benefits to a marketer. From a customer perspective, the Internet has given more power to get up-to-date information, to compare products and services more easily, and to get in touch with marketers.  In “The Effects of Digital Marketing on Customer Relationships”, an article from the recent release of Electronic Business: Concepts, Methodologies, Tools, and Applications...
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Expert Predicts Online Branding Boom Ahead


Dr. Subir Bandyopadhyay

In recent years, many online brands have surfaced along with most traditional or brick and mortar brands introducing corresponding e-brands, pointing to a bright future for this promising field.  Dr. Subir Bandyopadhyay, Indiana University Northwest (USA), editor of the recently released book Contemporary Research in E-Branding, discusses several theories on why this emergence is occurring.
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IGI Global at ALA Midwinter

IGI Global is actively participating in ALA Midwinter and invites you and your colleagues to join us for the following events (Click "Read More" below for full listing).  Attend one of our daily presentations at Booth #2538 and enter to win a chocolate-filled mug and $200 American Express gift certificate!

Attend IGI Global’s Presentation at the Technology Showcase: 
Walking the Usage Tightrope in a Digital World: Publishers and Librarians Explore the Delicate Balancing Act of E-Content Usability
Monday, January 26, 10:00am - 10:30am, Mesa Theater (2)

In recent years librarians have grown increasingly concerned with digital rights management tools used by vendors of licensed scholarly resources such as e-journals and e-books. Although some restrictions are necessary to protect the academic material, how will protection measures affect student and faculty use?  This showcase will explore the balancing act concerning use restrictions through discussion between librarians and publishers on soft restrictions, hard restrictions, user views, and database analysis.

We hope to see you in Denver!  For more information about IGI Global’s sessions at the conference, or to confirm a meeting time, please e-mail: eresources@igi-global.com.
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IGI GLOBAL ON THE ROAD
Visit IGI Global at the Upcoming Fairs and Conferences:


ALA Denver Midwinter
:
January 23-28, 2008, Booth 2538, Denver, Colorado, USA
ACRL 2009: March 12-15, 2009, Booth 1225, Seattle, Washington, USA
AERA 2009: April 13-17, 2009, Booth 141 & 143, San Diego, California, USA
London Book Fair 2009: April 20-22, 2009, Booth M525, London

HOW TO ORDER
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2. Fax Your Order - 717-533-8661
3. E-mail Your Order -
cust@igi-global.com
4. Mail Your Order - see address below
5. Order Online -
www.igi-global.com
6. Order Through a Distributor - see distributor list
here
7. Order IGI books on Amazon.com or BN.com

IGI titles in print or electronic format can be ordered through all major booksellers domestically and overseas.  For a complete listing of our distributors, CLICK HERE.

**Pre-publication price is good through one month after publication.
DISCLAIMER: Prices are subject to change without notice.
Copyright 2008, IGI-Online (www.igi-online.com), a Division of IGI Global, 701 East Chocolate Avenue, Suite 200, Hershey, PA 17033, USA, 717-533-8845 Ext. 100 (www.igi-global.com).

 

IN THIS ISSUE

- 20% Discount Offers Buyers...
- 880M Worldwide Battle...
- Shoppers Surf Online...
- Teachers Put on Game Face...
- Marketers Tune-In...
- Expert Opinion
- IGI Global in the News
- IGI Global on the Road
- How to Order


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IGI Global Case Studies
- Selected Readings Books
- Course Adoption
- InfoSci-Cases Database

IGI Global's Book
of the Month:

Electronic Business: Concepts, Methodologies, Tools, and Applications (4 volumes)
ISBN: 978-1-60566-056-1; 2,838 pp; December 2008
US $1,650.00 h/c
Pre-Pub**: US $1,550.00
Perpetual Access: US $2,475.00
Print + Perpetual: US $3,300.00
 

IGI Global's Top 20
Books for 2008


As we say goodbye to another year past, IGI Global enthusiastically reflects on 2008 by announcing the top 10 most popular titles for the year – outstanding additions to any library collection!

Data Warehousing and Mining: Concepts, Methodologies, Tools, and Applications (6 volumes)

ISBN: 978-1-59904-951-9; 4,092 pp; © 2008; Available Now
US $1,950.00 h/c
Perpetual: US $2,925.00
Print + Perpetual: US $3,900.00

Electronic Commerce: Concepts, Methodologies, Tools, and Applications (4 volumes)
ISBN: 978-1-59904-943-4; 2,522 pp; © 2008; Available Now
US $1,550.00 h/c
Perpetual: US $2,325.00
Print + Perpetual: US $3,100.00

Electronic Government: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-947-2; 4,780 pp; © 2008; Available Now
US $1,950.00 h/c
Perpetual: US $2,925.00
Print + Perpetual: US $3,900.00

Encyclopedia of Artificial Intelligence (3 volumes)
ISBN: 978-1-59904-849-9; 1,777 pp; © 2009; Available Now
US $965.00 h/c
Perpetual: US $1,450.00
Print + Perpetual: US $1,930.00

Encyclopedia of Healthcare Information Systems (3 volumes)
ISBN: 978-1-59904-889-5; 1,566 pp; © 2008; Available Now
US $995.00 h/c
Perpetual: US $1,495.00
Print + Perpetual: US $1,990.00

Encyclopedia of Information Science and Technology, Second Edition (8 volumes)
ISBN: 978-1-60566-026-4; 5,270 pp; © 2009; Available Now
US $2,995.00 h/c
Perpetual: US $4,495.00
Print + Perpetual: US $5,990.00

Encyclopedia of Information Technology Curriculum Integration (2 volumes)
ISBN: 978-1-59904-881-9; 1,144 pp; © 2008; Available Now
US $565.00 h/c
Perpetual: US $850.00
Print + Perpetual: US $1,130.00

Encyclopedia of Networked and Virtual Organizations (3 volumes)
ISBN: 978-1-59904-885-7; 2,060 pp; © 2008; Available Now
US $895.00 h/c
Perpetual: US $1,345.00
Print + Perpetual: US $1,790.00

End-User Computing: Concepts, Methodologies, Tools, and Applications (4 volumes)
ISBN: 978-1-59904-945-8; 2,622 pp; © 2008; Available Now
US $1.550.00 h/c
Perpetual: US $2,325.00
Print + Perpetual: US $3,100.00

Global Information Technologies: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-939-7; 4,177 pp; © 2008; Available Now
US $1,750.00 h/c
Perpetual: US $2,625.00
Print + Perpetual: US $3,500.00

Handbook of Research on User Interface Design and Evaluation for Mobile Technology (2 volumes)
ISBN: 978-1-59904-871-0; 1,240 pp; © 2008; Available Now
US $495.00 h/c
Perpetual: US $745.00
Print + Perpetual: US $990.00

Information Communication Technologies: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-949-6; 4,288 pp; © 2008; Available Now
US $1,950.00 h/c
Perpetual: US $2,925.00
Print + Perpetual: US $3,900.00

Information Security and Ethics: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-937-3; 4,508 pp; © 2008; Available Now
US $1,750.00 h/c
Perpetual: US $2,625.00
Print + Perpetual: US $3,500.00

Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications (4 volumes)
ISBN: 978-1-59904-941-0; 2,610 pp; © 2008; Available Now
US $1,550.00 h/c
Perpetual: US $2,325.00
Print + Perpetual: US $3,100.00

Knowledge Management: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-933-5; 3,808 pp; © 2008; Available Now
US $1,950.00 h/c
Perpetual: US $2,925.00
Print + Perpetual: US $3,900.00

Medical Informatics: Concepts, Methodologies, Tools, and Applications (4 volumes)
ISBN: 978-1-60566-050-9; 2,772 pp; © 2009; Available Now
US $2,495.00 h/c
Perpetual: US $3,745.00
Print + Perpetual: US $4,990.00

Mobile Computing: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-60566-054-7; 4,142 pp; November 2008
US $1,950.00 h/c
Pre-Pub Price (good through January 1, 2009): US $1,895.00
Perpetual: US $2,925.00
Print + Perpetual: US $3,900.00

Multimedia Technologies: Concepts, Methodologies, Tools, and Applications (3 volumes)
ISBN: 978-1-59904-953-3; 1,966 pp; © 2008; Available Now
US $1,250.00 h/c
Perpetual: US $1,875.00
Print + Perpetual: US $2,500.00

Online and Distance Learning: Concepts, Methodologies, Tools, and Applications (6 volumes)
ISBN: 978-1-59904-935-9; 4,032 pp; © 2008; Available Now
US $1,750.00 h/c
Perpetual: US $2,625.00
Print + Perpetual: US $3,500.00

Virtual Technologies: Concepts, Methodologies, Tools, and Applications (3 volumes)
ISBN: 978-1-59904-955-7; 1,842 pp; © 2008; Available Now
US $1,250.00 h/c
Perpetual: US $1,875.00
Print + Perpetual: US $2,500.00

 

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